A 7-day immersive wellness advance for founders, executives and elite performers
Three participants. Monthly cohorts. Confirmed by conversation - not checkout.
The Problem
You perform at the level you recover at.
Most high performers already know they need to stop. That was never the hard part. The hard part is that left to their own calendar, in their own home, with their own phone in reach, they don't. Recovery has to be engineered. It cannot simply be intended.
The most accomplished people in any field share one habit: deliberate, structured recovery. Not rest by accident. Not a holiday that changes nothing. Recovery as a discipline, as serious as the work itself.
For founders and senior leaders, the quality of your thinking, your decisions, and your presence is the business. When that quality degrades, everything downstream suffers.
The Advance is a structured 7 day intervention: physical challenge, mental clarity work, deep rest, and complete digital detox. You don't leave simply rested. You leave with new frameworks for running your life and business, so performance no longer depends on burning out to sustain it.
Burnout costs UK businesses an estimated £28 billion per year.
For founders, the stakes are personal - your clarity and energy are the business.
The Experience
Every element is deliberate.
Every partner has been chosen for one reason - excellence.
Movement & Performance
Daily calisthenics and functional training, scaled to your level. Atlas Mountain hiking. Surfing in Essaouira. The goal is capability and aliveness, not suffering.
Mental Clarity Work
Transformational breathwork. 1:1 and group NLP sessions. Guided intention setting and daily structured journalling. Practical frameworks you leave with - not theory.
Recovery & Restoration
Traditional Moroccan hammam and therapeutic massage. Guided ice bath protocol and sauna contrast therapy. Swimming at the Essaouira coast. Recovery is treated as seriously as the physical challenge.
Nutrition - Gut Restoration
Three anti-inflammatory, gut-restoration meals daily. Bone broth, kefir, grass-fed meats, fermented vegetables, Moroccan healing foods. By Day 3-4, most participants report a measurable shift in energy, sleep quality, and mental clarity.
Nature Immersion
Berber villages in the High Atlas. Atlantic coastline in Essaouira. Beach horse riding along 14km of ocean. Morocco is not the backdrop - it is an active ingredient.
Peer Connection
A maximum of three participants. Never a large group. Never a stranger in the room by Day 2. The relationships formed across seven days consistently rank among the most valued outcomes of the entire week.
The Journey
Seven stages of transformation
This programme follows the rhythm of the seven days of creation, mirrored in the seven classical stages of alchemical transformation — the ancient process of refining base metals into gold.
Each day has been deliberately sequenced. The order matters. What begins in Marrakech is deepened in the Atlas Mountains and integrated by the Atlantic coast in Essaouira.
Marrakech
Day 1 — Fire
Breaking down the false self and the noise that surrounds it.
- Arrival, intentions ceremony, welcome dinner
- Phones stay in your pocket. You won't miss them.
Who It's For
This is not for everyone.
It is designed for a very specific kind of person.
Founders, co-founders and senior executiveswho have built something significant - and in doing so, have quietly depleted themselves in ways they haven't yet stopped to measure.
Professionals post-exit or between ventures, who have more space than they've had in years and aren't quite sure what to do with it.
Mastermind and accountability groups, co-founding teams, and close peers who have talked about doing something like this for a long time and are finally doing it.
High-performers in or approaching burnout, who know something has to change and are ready to take it seriously.
What You Leave With
What you leave with.
- A reset nervous system and restored physical energy
- Clarity on what matters - personally and professionally
- New mental frameworks from NLP and intention work
- A nutrition and gut-health foundation you can sustain at home
- Cold exposure skills replicable with a cold shower or ice bath
- Connection with a small, curated group of like-minded peers
- A personal performance blueprint for the next chapter
- A clear next step for when you return, ongoing finance and NLP coaching to sustain the clarity you've built here, through Mayah Consulting
Three ways in — one programme
- For founders & co-founders → The Founder Advance
- For senior executives & leadership teams → The Leadership Advance
- For mastermind and accountability groups → Private Cohort Buyout
The Investment
A serious commitment to yourself deserves a serious investment.
The Advance is priced to reflect exactly what it is: seven days of full personal attention, specialist partners, premium properties, and a programme that has been built, tested, and refined - not assembled from a template.
Individual Place
From £2,200
per person
- £1,000 deposit secures your place
- Balance due 4 weeks before start
- Payment plans available by arrangement
Full Private Cohort
£6,000
exclusive access for up to 3 people
- £2,600 deposit secures the full cohort
- No other participants. Entirely yours.
- Itinerary partially customisable.
2026 Cohort Dates
August
September
October
One cohort opens each month, typically the third week. Alternative dates and private cohorts can be arranged directly.
What's Included
Everything is included. Nothing is hidden. Nothing needs to be arranged.
- 7 nights premium accommodation - private en-suite throughout
- 3 gut-restoration meals daily - breakfast, lunch, dinner
- All internal transport — Marrakech, Atlas Mountains & Essaouira
- Group airport transfer — arrival and departure
- All facilitated sessions — breathwork, NLP, movement, intention
- Traditional Moroccan hammam
- Therapeutic massage — one session included
- Ice bath and sauna access throughout
- Atlas Mountain hiking guide
- Surf session, Essaouira
- Beach horse riding, Essaouira
- Journalling guide and personal performance blueprint
Not Included
- Flights — you book independently
- Travel insurance — required
- Personal spending and alcohol
- Individual airport transfer if outside group window (+£85)
- Additional massage sessions — bookable on request
UK passport holders do not require a visa for Morocco. Direct flights from London, Manchester, Birmingham and Edinburgh via easyJet, Ryanair, British Airways and Royal Air Maroc. Approximately 3 hours 30 minutes.
Get in Touch
If something in this has landed — the next step is a conversation.
Twenty minutes. No pressure. No pitch. An honest conversation about whether this is the right programme for you at this moment in your life.
If it is - your place is confirmed within 24 hours.
If it isn't - we'll tell you honestly.
Places are confirmed by deposit only. There is no waitlist. When a cohort is full, it is full.